Engaging The Connected Fan: How It’s Done
The way that companies and brands sponsor the NHL is all too familiar – board sponsors, naming rights and all the interruptive “presented by so-and-so” commercials throughout the entire game. These sponsorship spaces…
The Mergence Of New Sponsorship Spaces And The National Hockey League
It’s fair to admit that sports marketing pro’s are under a lot of pressure these days to increase corporate sponsorship revenues. This pressure has eluded the popular misbelief that naming rights, digital product…
Advocacy Programs: Tell Your Favorite Franchise To Get In The Loop
The emergence of digital media has created an uproar for sports marketers everywhere. Die-hard sports fanatics are demanding better experiences with their favorite teams, as they should. Thanks to new applications and the…
An Overview Of The NHL’s Social Media Presence
There are so many social networks for brands to choose from these days. Now you have Twitter, Facebook, YouTube, LinkedIn, Instagram, blogs and a million apps thrown into the mix. The key to…
FAN FUEL: Relocation not expansion needed for NHL
The Editor-in-Chief of The Hockey News, Jason Kay, tweeted in mid-October that there’s “strong speculation” the league will add a second team in Toronto and one in Quebec City via expansion. While the league…
Bettman: CBA negotiations to commence in the next few weeks
National Hockey League commissioner Gary Bettman and National Hockey League Players’ Association (NHLPA) Executive Director Don Fehr could meet soon after the All-Star weekend is over to begin negotiations on a new Collective…
NHL to take over the Devils?
News came down this week from Josh Kosman of the New York Post that the New Jersey Devils are having a very difficult time paying off $80 million in debt. The Devils are…
A success already, Winter Classic has far from peaked
The Winter Classic isn’t just another game for the National Hockey League — it has become much more than that. A spectacle. NBC — the NHL’s broadcasting partner — looks at it the…
Lady Puckheads and the Jersey Conundrum
Despite the NHL having been around for nearly a century now, the league, and many other sports apparel marketers, still does not seem to understand how to market the game of hockey, or…
NHL, NHLPA: on course for peaceful resolution?
With the mess that has become the National Basket Association labor negotiation, it looks as though the National Hockey League may not suffer the crippling effect of another lockout. The NHL Players Association…
