League

Roll Out or Pull Out

As online communications standards continue to take leaps and bounds in the right direction, the seasoned, more experienced marketers who can’t grasp the social concept are becoming increasingly derailed when tasked with multimedia…

The Rise Of The Public Figure Athlete

It is safe to say that the amount of money professional athletes are making will continue to increase in the future, but the amount they can make outside of the League’s contract will…

The Multiscreen Puzzle: For Sports Marketers

The pursuit of the connected sports fan is all about a classic and intense courtship. It starts with an epic first impression, slowly transitions into an agonizing chase, and finally ends up with a whole lot of moneymaking action.

Digital Media Gives Way To New Sponsorship Spaces PART 1

Corporate sponsorship is changing and it’s changing fast. In fact, it’s changing more than any other tactic in the marketing industry combined. Earlier this year, IEG, a leader in the sponsorship industry highlighted…

Social & Digital Media Revolve Around Giving Fans A Better Experience

Digital and social media is taking a provident move towards giving fans a better experience in sports entertainment. Quite often, fans experience sports the best up-close and in person. However, they also like…

Digital Storytelling

Engaging The Connected Fan: How It’s Done

The way that companies and brands sponsor the NHL is all too familiar – board sponsors, naming rights and all the interruptive “presented by so-and-so” commercials throughout the entire game. These sponsorship spaces…

The Mergence Of New Sponsorship Spaces And The National Hockey League

It’s fair to admit that sports marketing pro’s are under a lot of pressure these days to increase corporate sponsorship revenues. This pressure has eluded the popular misbelief that naming rights, digital product…

NHL Apps

Advocacy Programs: Tell Your Favorite Franchise To Get In The Loop

The emergence of digital media has created an uproar for sports marketers everywhere. Die-hard sports fanatics are demanding better experiences with their favorite teams, as they should. Thanks to new applications and the…

NHL Social Media

An Overview Of The NHL’s Social Media Presence

There are so many social networks for brands to choose from these days. Now you have Twitter, Facebook, YouTube, LinkedIn, Instagram, blogs and a million apps thrown into the mix. The key to…

NHL Commissioner Gary Bettman

FAN FUEL: Relocation not expansion needed for NHL

The Editor-in-Chief of The Hockey News, Jason Kay, tweeted in mid-October that there’s “strong speculation” the league will add a second team in Toronto and one in Quebec City via expansion. While the league…

NHLPA Executive Director Don Fehr and NHL Commissioner Gary Bettman.

Bettman: CBA negotiations to commence in the next few weeks

National Hockey League commissioner Gary Bettman and National Hockey League Players’ Association (NHLPA) Executive Director Don Fehr could meet soon after the All-Star weekend is over to begin negotiations on a new Collective…

nhl-devils-logo-01

NHL to take over the Devils?

News came down this week from Josh Kosman of the New York Post that the New Jersey Devils are having a very difficult time paying off $80 million in debt. The Devils are…

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