Engaging The Connected Fan: How It’s Done
The way that companies and brands sponsor the NHL is all too familiar – board sponsors, naming rights and all the interruptive “presented by so-and-so” commercials throughout the entire game. These sponsorship spaces…
The Mergence Of New Sponsorship Spaces And The National Hockey League
It’s fair to admit that sports marketing pro’s are under a lot of pressure these days to increase corporate sponsorship revenues. This pressure has eluded the popular misbelief that naming rights, digital product…
Advocacy Programs: Tell Your Favorite Franchise To Get In The Loop
The emergence of digital media has created an uproar for sports marketers everywhere. Die-hard sports fanatics are demanding better experiences with their favorite teams, as they should. Thanks to new applications and the…
An Overview Of The NHL’s Social Media Presence
There are so many social networks for brands to choose from these days. Now you have Twitter, Facebook, YouTube, LinkedIn, Instagram, blogs and a million apps thrown into the mix. The key to…
Bettman: CBA negotiations to commence in the next few weeks
National Hockey League commissioner Gary Bettman and National Hockey League Players’ Association (NHLPA) Executive Director Don Fehr could meet soon after the All-Star weekend is over to begin negotiations on a new Collective…
NHL, NHLPA: on course for peaceful resolution?
With the mess that has become the National Basket Association labor negotiation, it looks as though the National Hockey League may not suffer the crippling effect of another lockout. The NHL Players Association…
